The 4Cs determine the value of a diamond—cut, color, clarity, and carat. The most highly valued diamonds are colorless with a precisely fashioned cut and few blemishes. The 4Cs shouldn't be the only considerations for buying a piece of diamond jewelry, though—what's most important is how it makes you feel.

Lab-grown diamonds are made from the same material as natural diamonds—pure carbon. Lab-grown diamonds are optically identical to natural diamonds—the only difference is in how they’re formed. Instead of growing over millions of years, these diamonds are created in months using cutting-edge technology, replicating the natural growing process.

Moissanite is a gemstone born from the stars. It was first discovered in 1893 by a French scientist named Henri Moissan, who later won the Nobel Prize in Chemistry. He discovered microscopic particles of the gem that would eventually bear his name in Arizona in a crater created by a meteorite that fell to Earth.

Their durability ranks second only to diamond and is one of the hardest materials on earth (even harder than sapphire or ruby).
Moissanite has a crazy amount of sparkle. Its refractive index is higher than a natural diamond's, producing more shine and a remarkable fiery rainbow brilliance.
Known to many as The Most Brilliant Gemstone, with unsurpassed fire and brilliance, this uniquely created gemstone is the ultimate in affordable luxury.

Moissanite has been lab-grown since the late 1990s. Scientists use a combination of pressure and heat to create crystals from silicon and carbon that are identical in structure to natural moissanite. The process is long and complex, and it takes around two to three months to create a single gem.

Without mining

Lab-grown diamonds are a responsible choice since no mining is required.

Beauty & Quality

Lab grown diamonds have the same physical, chemical and optical properties as mined diamonds.

Value

Lab-grown diamonds offer exceptional value. They are more affordable than natural diamonds of comparable size and quality.

Which is better, a lab or mined diamond?

For consumers, there is no visible difference between a mined or lab stone in terms of quality. The only noticeable difference is in size and cost, and lab-grown diamonds are better than mined diamonds in this regard.